Technology is changing the way credit unions operate. The National Association of Federal Credit Unions (NAFCU) recently wrote about a new trend in information technology investment among credit unions noting that “Credit unions, especially the larger ones but also more aggressive smaller ones, are hurrying to adopt technologies that will help them stay in the game and win.”
To illustrate this, the NAFCU spoke with $613 million Denali Federal Credit Union out of Anchorage. The credit union was struggling with how to get consistent information out to employees and members. “In call centers and teller lines it can take time for one employee to consult with another and misinformation can result. Miller wanted something that pushed out the right answers on demand,” wrote the NAFCU. To remedy their problem Denali turned to SilverCloud.
Read the full article here to learn how SilverCloud was able to significantly impact the member experience at Denali. Plus, hear about the trend towards CRM and how credit unions are attempting to compete with big banks by becoming more member-focused through the use of technology.