In our most recent webinar, we address the growing need for centralized knowledge management at financial institutions, and how to master it with 5 best practices.
State of Knowledge Management in Banks & CUs
2020 has presented increasing demand for financial support and services.
Mortgage loan applications have skyrocketed. There is greater demand for refinancing, financial relief, loan forbearance. The growing shift to remote banking has tested and strained banks and credit unions alike.
As a result, financial institutions have been asking more of their employees. Whether it’s meant transferring employees to assist in high-volume departments, or having them take on additional work to support new programs, like the Paycheck Protection Program.
<< Related Read: How to Support Banking Employees During COVID-19 Crisis >>
The key to adapting to the “new normal” in banking is knowledge — specifically shared knowledge. Knowledge that is consistent, up-to-date, usable, and accessible so banking employees can access the information they need quickly and confidently to serve their customers or members.
How Banking Employees Access Information
- 78% of banking employees report accessing information via an intranet or web portal
- But < 60% have access to a searchable intranet
- 64% of banking employees say they ask co-workers for help or information
- 91% of financial institutions report issues managing knowledge
<< Get the Report: 2020 Credit Union Contact Center Benchmark Survey >>
5 Best Practices for Knowledge Management as Learned from 200+ Credit Unions and Banks
1. Continuous Progress vs. One-time Project
The first best practice is about mindset. Preparing yourself and your institution to approach knowledge management as ongoing, continuous progress.
Why? Because knowledge management isn’t a “set-it-and-forget-it” one-time project. Setting up the technical infrastructure for a knowledge base might be, but the truth is that your knowledge base should be treated as a living, breathing entity – one that you make continuous improvement on over time.
<< Related Read: What to look for in Banking Knowledge Management Software >>
Pro Tip: Institutions who don’t strive for “perfect on day one” will see greater success over time. Listen to the webinar to learn what we mean by that.
2. Crawl → Walk → Run → Fly: Use a Phased Approach
Take an incremental approach. Start with one or two functional groups — like the high-impact subject matter experts (SMEs) or the early adopters in your workforce. Gradually roll out the new or improved knowledge base and format to more groups over time.
Build in opportunities for process and workflow improvements along the way — like content review and approval processes.
<< Related Read: 4 Ways a Centralized Knowledge Base Will Improve Employee Training >>
For institutions that have substantial volumes of content, the phased approach ensures that the new or improved knowledge base gets up and running sooner, allowing your financial institution to start seeing value sooner.
3. Assign Ownership
Just like any other initiative, ownership and accountability are extremely important when it comes to knowledge management.
Assigning ownership of the knowledge base at your financial institution allows you to set an important precedent for content workflows, structure, and approval. It allows for consistency in conventions like titling and formatting of content – an important foundation for the search engine optimization (SEO) of your knowledge base. (Yes, your knowledge base should be powered by search!)
Here’s an example of what ownership could look like:
4. Foster Strong Employee Adoption
What good is a knowledge base if nobody uses it?
The financial institutions that see the most success in knowledge management are those that involve employees from the get-go and encourage continued usage and involvement over time.
This is where the fun comes in! Involve employees in the naming and personification of your new knowledge base. Keep them informed with status updates to build excitement for the platform. Take the time to create a robust communications and training program. Check out the “Success Stories” section of this webinar to see how three financial institutions make this happen.
Remember to use gamification and positive reinforcement for usage of the knowledge platform.
Ask employees for feedback on the structure and content within the knowledge base.
Pro Tip: Consider using a scavenger hunt to onboard employees onto your financial institution’s knowledge base. Ask employees to find a “hidden” icon (i.e. Golden Ticket, 4-leaf clover, dollar bill) by searching for common policies, procedures and product info.
5. Use Feedback and Data to Optimize
The final best practice ensures ongoing optimization and improvement of your knowledge base – because, as you know, things are constantly changing in the world of financial services.
A combination of employee feedback and usage data is recommended. Tag your knowledge base with analytics tools (like Google Analytics) to keep a pulse on how the knowledge base is utilized. This will help you identify areas in need of improvement and knowledge gaps.
Pro Tip: Make sure to thank employees for submitting feedback and let them know how it will be used.
Bank and credit union employees, whether on the frontline or in the back office – need knowledge to successfully and confidently do their jobs – whether it’s assisting a customer with tech support, or applying for a mortgage loan, it is critical that financial institutions have a single centralized knowledge base.
Learn more about how Employee Support helps 200+ banks and credit unions empower employees with consistent, reliable information at their fingertips.
Resources to Get You Started:
- Employee Self-Service: Give your banking employees info that is easy to find & follow
- Marine Federal Credit Union Shares 5 Favorite Features of Employee Support™
- Jefferson Financial FCU Solves Procedure Management Challenge
- 5 Reasons Why Banks and Credit Unions Choose SilverCloud
- Empowering Your Staff to Deliver the Experience Your Customers & Members Deserve
- Webinar: 4 Ways to Make Policies & Procedures Easy to Find, Follow & Manage