Marlo Hirl, VP of Marketing and Business Development at Mill City Credit Union and Kathy Dahl, Marketing e-Channels Developer, demonstrate how their focus on e-channel development with the use of SilverCloud’s Customer Self-Service has accelerated their member communications and marketing to help increase member satisfaction and deepen relationships.
Mill City Credit Union knows how to answer their members’ questions and they know how to do it very effectively.
They are serving up robust responses to their questions using various types of content including videos embedded from social media channels, links to online loan forms and other various locations to do business with their institution.
They have effectively integrated their channels, are delivering a consistent message everywhere, lowering costs and driving revenue.
Learn a few tips about how Mill City is making the most of their SilverCloud experience and how you can start implementing these tools at your institution and start answering every question on every channel.