The Cloud

News, trends and insight on driving growth through consumer engagement

SilverCloud’s Curated Best-of-Netflix List

SilverCloud’s Curated Best-of-Netflix List

Netflix has made its way into the hearts, homes — and wallets — of America’s households. It’s easy-to-use interface, compelling content, and superb customer experience keep us coming back for more. What can credit unions and banks learn from Netflix’s digital prowess to better service and engage their own members /customers, and increase products per consumer?…

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Highlights from the 2019 Financial Brand Forum

Highlights from the 2019 Financial Brand Forum

We just returned from the Financial Brand Forum feeling rejuvenated by the original perspectives, new faces, and invigorating conversations we encountered! Taking place at Caesars Palace in Las Vegas, Nevada the Forum is banking’s premier conference on marketing, customer experience, data analytics and digital transformation. With over 2,000 banking professionals in attendance from over 750…

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Case Study: Visions Federal Credit Union Leverages SilverCloud’s Consumer Support to Gain Double-Digit Growth in Mortgage Loans

Case Study: Visions Federal Credit Union Leverages SilverCloud’s Consumer Support to Gain Double-Digit Growth in Mortgage Loans

EXECUTIVE OVERVIEW Headquartered in Endwell, New York, Visions Federal Credit Union was founded in 1966 and serves 180,000 members with 44 branches and over $3.5 billion in assets. Visions FCU implemented SilverCloud’s Consumer Support in March 2015. SilverCloud’s Top Content Widgets — a feature of the Consumer Support solution — increased mortgage loan growth by…

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Case Study: Institution for Savings Utilizes SilverCloud’s Employee Support to Improve Training Procedures and Enhance Internal Efficiencies

Case Study: Institution for Savings Utilizes SilverCloud’s Employee Support to Improve Training Procedures and Enhance Internal Efficiencies

EXECUTIVE OVERVIEW Headquartered in Newburyport, Massachusetts, Institution for Savings is one of the oldest mutual banks in the country, with $2.7 billion in assets and seven branches serving communities on the North Shore. Together with Tammy Roeger, Senior Vice President of Retail Banking of Institution for Savings and Wes Barry, Vice President of Retail Banking…

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AskSharon! How Sharonview FCU Reduced Exceptions & Increased Employee Accountability

AskSharon! How Sharonview FCU Reduced Exceptions & Increased Employee Accountability

EXECUTIVE OVERVIEW The Problem: Before Sharonview Federal Credit Union, a $1.4 billion institution headquartered in South Carolina, purchased SilverCloud in July 2017, the number one employee complaint was the inability to quickly find policy, procedure, and product information. Siloed departmental information led to inefficiency and inconsistency. The goal of fixing this chronic problem drove the…

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SilverCloud Signs Another Eight Financial Institution Clients

SilverCloud Signs Another Eight Financial Institution Clients

January 1, 2019, Portsmouth, NH — SilverCloud, Inc., a SaaS company specializing in digital enablement for banks and credit unions, signed eight new institutions to new products, including:   Home Savings Bank $2.8B Youngstown, OH Greater Nevada Credit Union $938M Carson City, NV Dieterich Bank $636M Dieterich, IL Clearview Federal Credit Union $1.2B Moon Township,…

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