The Cloud

News, trends and insight on driving growth through consumer engagement

8 Ways to Improve Your Bank or Credit Union’s Customer Service

8 Ways to Improve Your Bank or Credit Union’s Customer Service

Providing exceptional customer service in your bank or credit union is important, helping to attract and retain customers in a competitive landscape. As technology becomes more robust and customer-buying habits shift, banks and credit unions must constantly be looking for areas of innovation and ways to meet the demands of a 21st-century customer. If you…

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Are your employees graduates of MSU?

Are your employees graduates of MSU?

I’m not talking about Mississippi, Michigan or Missouri State University. It’s Mark from SilverCloud’s Customer Success team, and I thought I’d share a funny story with you. Last week, I was on a call with the CEO and COO of a terrific institution. We were discussing the very common challenges they’re having with employees, and…

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Smart Financial Presents: How to Provide Superior Service

Smart Financial Presents: How to Provide Superior Service

Michael Warrell, Senior Vice President of Member Services at Smart Financial Credit Union located in Houston TX, shares how he has been able to provide his members with superior service while boosting sales. Mike’s approach to service has delivered: 138% increase in direct deposit usage from 8% to 46% 372% increase in new credit card…

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Why Digital Self-Service is Critical

Why Digital Self-Service is Critical

By Amber Robinson Members are looking for ways to easily connect with their credit union through a variety of different channels; ranging from branch interactions to digital service points. They are not only asking for, but expecting reliable and accurate self-service solutions. According to the January 2014 McKinsey Quarterly, 75% of members prefer online service…

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Smart Financial: Partnering to Provide Superior Service

Smart Financial: Partnering to Provide Superior Service

  Susan Chapman, VP and CMO at Smart Financial Credit Union walks through how their focus on providing superior service to every member has paid off. Their vision to be the financial services provider most admired for its people, performance and innovation meant that they needed to find a way to bridge the gap between…

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Mill City Credit Union presents: The Mill City Playbook!

Mill City Credit Union presents: The Mill City Playbook!

Marlo Hirl, VP of Marketing and Business Development at Mill City Credit Union and Kathy Dahl, Marketing e-Channels Developer, demonstrate how their focus on e-channel development with the use of SilverCloud’s Consumer Support  has accelerated their member communications and marketing to help increase member satisfaction and deepen relationships. Mill City Credit Union knows how to…

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COCC and SilverCloud Raise the Bar on Self-Service Banking Support

COCC and SilverCloud Raise the Bar on Self-Service Banking Support

Portsmouth, August 27, 2013 – COCC has partnered with SilverCloud Incorporated to help banks and credit unions across the Northeastern U.S. deliver consistent, in-depth customer support across a growing number of self-service channels. Today’s partnership combines SilverCloud’s advanced self-service solutions with COCC’s equally superior core technology to help bank customers and credit union members find…

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ELFCUs Online Conversion: A Breeze

ELFCUs Online Conversion: A Breeze

Eli Lilly Federal Credit Union (ELFCU) went through an online banking conversion in May 2013. They integrated SilverCloud’s Consumer Support solution a month prior, and paved the way for a seamless transition. During the height of the conversion, ELFCU, powered by Silvercloud, instantly answered an astonishing 130% more member questions than average. ELFCU was prepared…

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