The Cloud

News, trends and insight on driving growth through consumer engagement

Smart Financial Presents: How to Provide Superior Service

Michael Warrell, Senior Vice President of Member Services at Smart Financial Credit Union located in Houston TX, shares how he has been able to provide his members with superior service while boosting sales.

Mike’s approach to service has delivered:

  • 138% increase in direct deposit usage from 8% to 46%
  • 372% increase in new credit card sales
  • 14% increase in loan volume
  • 25% increase in average member balance

Watch the full 45-minute On Demand webinar below and learn about Smart Financial’s strategy to:

  • Allow members access to products 24/7
  • Expand education
  • Connect socially
  • Be results/e-commerce driven.
  • Utilize SilverCloud to answer questions and sell products