Recorded Webinar

The 3 A's

A Practical Guide to Winning Content on Bank and CU Websites

In today’s banking environment, an institution’s website is as important as the branch or call center. However, for most banks and credit unions, it’s not an easy place to replicate that same customer/member experience. Websites create their own unique challenges, which leaves many banking professionals wondering: how do you write and design content for your digital channels in order to serve your customers/members in the best way possible?

Register to watch this webinar as we look at the good, the bad, and the ugly when it comes to content on digital channels in the banking industry. We’ll show examples of real banking and credit union website content and discuss a proven method – The 3 A’s – for writing engaging, effective, and thoughtful content on your digital platforms.

In this webinar you’ll learn:

  • What factors contribute to good, bad, and ugly content, including The 3 A’s best practices
  • Why good content matters and the impacts it has on engagement levels of your website
  • How to write good content using the 3 A’s method
  • Why content placement matters for maximizing both product and support engagement
  • & more

Register to view the on demand recording!


Al Rosenbaum
EVP Customer Success
SilverCloud Inc.

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