We just returned from the Financial Brand Forum feeling rejuvenated by the original perspectives, new faces, and invigorating conversations we encountered! Taking place at Caesars Palace in Las Vegas, Nevada the Forum is banking’s premier conference on marketing, customer experience, data analytics and digital transformation. With over 2,000 banking professionals in attendance from over 750…
Our Recap and Highlights from the 2019 CUNA GAC It was a pleasure to attend the CUNA GAC in Washington DC in mid March! For those unfamiliar with the event, it’s the Credit Union National Association’s annual Governmental Affairs Conference. Credit Unions from around the nation attend, as well as industry service and technology providers….
When Bank of Oakridge implemented a self-service solution with 24/7 access across their digital channels, they had no idea how impactful it would be. The credit union quickly saw their daily call volume decrease by more than 20 percent, while the account maintenance backlog dropped more than 66 percent. Customer satisfaction sky rocketed, and employees…
Banks and credit unions, like so many other businesses today, need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Search engine optimization (SEO) is one of the most important components of such a strategy. But to get SEO right you need to implement several tactics and ensure you are…
Financial services marketing can be a challenge, especially with the many regulatory and compliance restrictions. But marketing has never been more important for banks and credit unions. Today, the competition is greater than ever as fintech firms and giants like Google and T-Mobile enter the space. That’s why we compiled this list of bank and…
Banks that hope to compete in today’s market must put the consumer first. In the current market, that means focusing on digital channels. As more and more consumers prefer to bank online, via a tablet, desktop or mobile phone, banks must find a way to offer the best digital experience possible. Often, one of the…
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