We just returned from the Financial Brand Forum feeling rejuvenated by the original perspectives, new faces, and invigorating conversations we encountered! Taking place at Caesars Palace in Las Vegas, Nevada the Forum is banking’s premier conference on marketing, customer experience, data analytics and digital transformation. With over 2,000 banking professionals in attendance from over 750…
Our Recap and Highlights from the 2019 CUNA GAC It was a pleasure to attend the CUNA GAC in Washington DC in mid March! For those unfamiliar with the event, it’s the Credit Union National Association’s annual Governmental Affairs Conference. Credit Unions from around the nation attend, as well as industry service and technology providers….
When Bank of Oak Ridge implemented a self-service solution with 24/7 access across their digital channels, they had no idea how impactful it would be. The bank quickly saw their daily call volume decrease by more than 20 percent, while the account maintenance backlog dropped more than 66 percent. Customer satisfaction sky rocketed, and employees…
Banks and credit unions, like so many other businesses today, need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Search engine optimization (SEO) is one of the most important components of such a strategy. But to get SEO right you need to implement several tactics and ensure you are…
Marketing has never been more important for banks and credit unions and they will have to get creative if they want to bring in new customers in 2020. Today, the competition is greater than ever as they are competing for consumers with the major banks and the many rapidly growing FinTechs. That’s why we compiled…
Banks that hope to compete in today’s market must put the consumer first. In the current market, that means focusing on digital channels. As more and more consumers prefer to bank online, via a tablet, desktop or mobile phone, banks must find a way to offer the best digital experience possible. Often, one of the…
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